Baby-Friendly Certified

The West Tennessee Women’s Center has always been dedicated in providing all mothers the information, support, confidence, and skills necessary to successfully breastfeed their baby or to bottle feed them safely.

Jackson-Madison County General Hospital is recognized as a Designated Baby-Friendly birth facility. Baby-Friendly USA awarded the certification after a meticulous on-site survey. This designation, sponsored globally by the World Health Organization and the United Nations Children's Fund (UNICEF) recognizes hospitals that offer the optimal level of care for breastfeeding mothers and their babies.

This prestigious designation has been awarded to only 505 hospitals in the United States. Jackson-Madison County General Hospital is one of five hospitals in Tennessee and the only hospital in West Tennessee with the Baby-Friendly recognition.


Myth: You can no longer bottle feed your baby, only breastfeed.

Fact: All pregnant women are informed of the benefits of breastfeeding and are allowed to make their own decision and we support that decision.


Myth: There is no nursery.

Fact: Our newly renovated nursery is located on A3 Mother/Baby floor.


Myth: Babies have to stay in the room with their mother with no exceptions.

Fact: Couplet Care (moms and babies stay together the entire hospital stay) is now provided on A3 Mother/Baby unit. 24-hour rooming-in is encouraged regardless if mom is breast or bottle-feeding. Rooming in has many benefits for mom and baby. Moms learn baby feeding cues and how to respond, plus parents have the ability to ensure the care they desire for their baby. Babies get better quality sleep, cry less, and are easier to calm. There are exceptions that might include: a heavily medicated mom, a mom who has a risk for falling, a baby safety reason, and medical conditions of the baby that require close observation.


Myth: Skin to skin must be done after delivery with all moms and babies.

Fact: All mothers are encouraged to hold their healthy babies with skin to skin contact as soon as possible after birth in an unhurried environment. It helps bonding and a successful first breastfeeding experience, provides warmth, stabilizes the baby’s blood sugar, and has a calming effect.


Myth: Pacifiers are no longer allowed.

Fact: For breastfed infants, giving pacifiers should wait until breastfeeding is firmly established. Infants who are formula fed can begin pacifier use as soon as desired.