Jackson-Madison County General Hospital District Receives Prestigious International Award

Albany, NY - Baby-Friendly USA, announces that Jackson-Madison County General Hospital District has received prestigious international recognition as a Designated Baby-Friendly birth facility.

Baby-Friendly USA, Inc is the U.S. authority for the implementation of the Baby-Friendly Hospital Initiative (“BFHI”), a global program sponsored by the World Health Organization (WHO) and the United Nations Children’s Fund (UNICEF). The initiative encourages and recognizes hospitals and birthing centers that offer an optimal level of care for breastfeeding mothers and their babies. Based on the Ten Steps to Successful Breastfeeding, this prestigious international award recognizes birth facilities that offer breastfeeding mothers the information, confidence, and skills needed to successfully initiate and continue breastfeeding their babies.

There are more than 20,000 designated Baby-Friendly hospitals and birth centers worldwide. Currently there are 505 active Baby-Friendly hospitals and birth centers in the United States. The “Baby-Friendly” re-designation is given after a rigorous on-site survey is completed. The award is maintained by continuing to practice the Ten Steps as demonstrated by quality processes.

Further information about the U.S. Baby-Friendly Hospital Initiative may be obtained by contacting

Baby-Friendly USA, Inc,
125 Wolf Road, Suite 402
Albany, NY 12205
Phone: 518-621-7982 Fax: 518-621-7983


Email Web:

Press Contact: Charmaine Tompkins (518) 621-7982


Nursery Ribbon Cutting and Open House

March 3, 2017 Nursery Ribbon Cutting and Open House

The West Tennessee Women’s Center at Jackson-Madison County General Hospital recently held a ribbon cutting ceremony to commemorate the opening of its new nursery. The event was held in conjunction with the Jackson Chamber on Tuesday, February 28.

Located on the A3 Mother/Baby Floor, the nursery provides “baby friendly” best practices that promote the greatest opportunity for bonding between mother and baby. Best practices offered include Couplet Care, Skin to Skin Contact and breastfeeding support and education. Couplet Care, or rooming-in, is the practice of moms and babies staying together the entire hospital stay regardless if mom is breast or bottle-feeding. Rooming-in has many benefits for mom and baby including mothers learning key baby feeding cues and how to respond as well as babies getting better quality sleep, crying less and the ability to be calmed easier. Skin to Skin encourages mothers to hold their healthy babies with skin to skin contact as soon as possible after birth in an unhurried environment. This helps bonding and a successful first breastfeeding experience, provides warmth, stabilizes the baby’s blood sugar, and has a calming effect.

Deena Kail, executive director of West Tennessee Women’s Center and Ayers Children’s Medical Center says providing support for new moms has been a focus at the hospital for some time, “The West Tennessee Women’s Center has always been dedicated to providing mothers the information, support, confidence, and skills necessary to successfully breastfeed their baby or to bottle feed them safely. Routines such as immediate skin to skin contact, 24-hour rooming-in, and learning baby’s feeding cues are also beneficial to babies and parents regardless of feeding choices.”

West Tennessee Healthcare (WTH) does not exclude, deny benefits to, or otherwise discriminate against any person on the grounds of race, color, national origin, age, religion, disability, Limited English Proficiency or sex, including discrimination based on gender identity, sexual orientation, sex stereotyping or pregnancy in admission to, participation in, or receipt of the services and benefits under any of its programs and activities, whether carried out by WTH directly or through a contractor or any other entity with which WTH arranges to carry out its programs and activities.

For further information about this policy, contact Amy Garner (731) 541-9914.